Seoul Yummy Menu
Seoul Yummy is a restaurant that serves traditional Korean cuisine with a modern twist. A modern flavours of the food that remain true to the soul of Korean cuisine. They needed a story-telling menu to align it with their new brand identity. "Loving The Modern Seoul"
Design Concept: To create a "lifestyle magazine" concept for the menu. The magazine concept revolve around the idea of storytelling the history of each dish on the menu, some places to visit in korea...etc.
Client: Seoul Yummy
Agency: 360 & 5
Creative Director: Andrew Luke Lim
Designer: Lucas Seet